Creator Operations

The operational engine behind exceptional creator partnerships.

Whether you need a fully embedded team, white-labeled execution, or executive leadership, BGD Media delivers creator operations designed to scale.
Campaign planning on a desk

Trusted By Industry Leaders

SephoraGlossierCoca-ColaNikeRed BullDaniel Wellington

The Thesis

Operations shouldn't be your bottleneck.

Creator marketing has evolved.

Operations hasn't.

Campaigns stall because creators aren't sourced, contracts aren't signed, timelines slip, invoices get delayed, reporting becomes manual, and internal teams are stretched too thin.

That's where we come in. BGD Media becomes the operational backbone behind your creator programs — so your team can focus on relationships, strategy, and growth.

Three Ways to Partner

Three ways to partner with BGD Media.

Three services. Three engagement models. One world-class operating team.
01

White Label

Your clients. Our execution.

We work behind the scenes as an extension of your agency, delivering creator operations under your brand — from sourcing and contracting to reporting and campaign management.

Ideal for:Marketing agencies, PR firms, media agencies, and consultancies.

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White Label
02

White Glove

Fully managed. Completely seamless.

From strategy through reporting, we manage every operational detail so your internal team doesn't have to. Ideal for brands building high-touch creator programs.

Ideal for:Brands building high-touch creator programs.

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White Glove
03

Fractional

Leadership when your team needs it most.

Experienced creator operations leadership — exactly when you need it. Whether you're building a creator program from the ground up, navigating rapid growth, or need experienced support during a leadership transition, BGD Media integrates seamlessly into your team.

Ideal for:Brands, agencies, startups, and enterprise teams that need experienced creator operations leadership — now, not six months from now.

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Fractional

What We Actually Do

We become your creator operations team.

Not generic "services." Instead, we handle every operational detail that makes creator marketing actually work.

Because great creator marketing isn't won during ideation.
It's won during execution.

01Creator sourcing & vetting
02Outreach & relationship management
03Rate negotiation
04Contract administration
05Usage rights management
06Campaign coordination
07Production timelines
08Deliverable approvals
09Creator communications
10Invoice & payment tracking
11Performance reporting
12Post-campaign analysis

Why Creator Operations?

This is where you educate the market.

Most organizations have people responsible for creator marketing.

Very few have creator operations.

Creator Ops is the discipline that transforms creative ideas into campaigns that launch on time, stay on budget, and deliver measurable outcomes.

It's the difference between running campaigns...

and building a repeatable creator marketing engine.

Who We Serve

Who we serve.

Brands

Scale creator marketing with confidence.

Agencies

Expand capacity without expanding headcount.

Marketing Teams

Gain operational expertise exactly when you need it.

Enterprise Organizations

Build scalable creator infrastructure for long-term growth.
Creator operations in practice

The Philosophy

Built on systems. Powered by people.

Every workflow.

Every deadline.

Every creator.

Every contract.

Every report.

Handled by experienced creator operations professionals who know how to keep partnerships moving.

Because operational excellence isn't accidental.
It's designed.

LaToya Shambo, Founder & CEO

The Founder

Built by practitioners.
Not spectators.

BGD Media wasn't built from theory. It was built from years of managing creator campaigns, leading global partnerships, and solving the operational challenges that slow great work down.

That's why we created Creator Operations as a service — not because it sounded good, but because the industry needed it.

— LaToya Shambo

Founder & CEO, BGD Media

Start the Conversation

Great creator campaigns deserve great operations.

Let's build the infrastructure behind your next partnership.
Start Your Creator Ops Project