We build the infrastructure behind creator marketing.

BGD Media exists because creator marketing outgrew its own execution model. Brands and agencies have strategy, creative, and budget — but no operational engine to deliver campaigns at scale. We are that engine.

Our Philosophy

The discipline no one built — until now.

Creator marketing matured. Strategy got sophisticated. Creative got better. Budgets grew. But the operational layer — sourcing, contracting, coordinating, reporting — stayed manual, ad hoc, and fragile.

We call this gap the execution bottleneck. It's why campaigns launch late, budgets overflow, and relationships fracture. BGD Media was founded to close that gap permanently.

We don't ideate campaigns. We don't design creative. We are the operational backbone that makes other people's great ideas actually happen — on time, on budget, and at scale.

What We Believe

Three principles that guide everything.

Operations Over Hype

We believe great campaigns are built on systems, not luck. Every workflow is documented, repeatable, and measurable.

Creators Are Partners

We treat creators as business partners, not inventory. Fair contracts, transparent communication, and mutual respect are non-negotiable.

Speed Through Structure

Our infrastructure lets us move faster than any internal team. Templates, databases, and workflows eliminate friction at every step.

The Team

Operators who've been in the trenches.

LaToya Shambo

Founder & CEO

A decade building creator programs for global brands. LaToya founded BGD Media to professionalize the operational discipline behind creator marketing.

Nazat Minnow

COO

With over 25 years of expertise in financial operations, including revenue recognition, budgeting, and auditing, Nazat oversees BGD’s financial strategy. She partners with the CEO on forecasting and reporting while directing end-to-end billing, accounts receivable, and collections.

George Mani

Head of Revenue

George Mani brings over 20 years of executive-level experience to BGD Media and operates a vast Rolodex of personal relationships spanning brands, agencies, creators, and media conglomerates. George ensures every partnership is carefully structured for multi-stakeholder success and resides in the New York City metropolitan area

Niesha Chance

Assistant Brand Manager

Niesha provides executive-level operational support and calendar management. Leads strategic influencer marketing initiatives, from brand activations and partnership outreach to campaign execution. She also orchestrates high-profile events and awards, ensuring seamless communication across all corporate and partner stakeholders.

Let's build your operational engine.

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